Michael Keys
Founder / CEO
Founded M33 to make spatial questions easier to ask and the answers easier to use. Background across marine and charter, sales, design, and marketing.
Turn questions about places into analyses you can check. Review the plan, explore the findings, and take your work with you.
How iris works01 / Sounding
Tell iris what you want to understand. A short conversation helps clarify the place, timeframe, and question before you decide what to run.
View full sounding screen
02 / Plan & Build
iris proposes the data and steps for your question. Review the area, adjust the plan in plain language, and approve the approach before the analysis runs.
View full plan & build screen
03 / Map & Explore
Explore the results on a map, inspect the layers, and look more closely at a finding. See the written answer alongside the locations and measurements behind it.
View full map & explore screen
04 / Report & Downloads
Read the report and download your outputs with a record of the data and steps used. Return to the analysis to build on it or run it for another place.
View full report & downloads screen
Help us help you
Try iris on something you want to understand. Tell us what works, what gets in the way, and what you need next.
Start with your email. We’ll send access details; sharing your question is optional.
No commitment. Start with your email; share a question afterwards if you’d like.
Beta users can join our Slack to ask questions, discuss their work, and give feedback. Take part when it suits you.
Show us what was useful, where you got stuck, and what would make iris useful in your day-to-day work.
The people behind iris
Our backgrounds span satellite flight software, geospatial analytics, and software for industries where trust matters.
Founder / CEO
Founded M33 to make spatial questions easier to ask and the answers easier to use. Background across marine and charter, sales, design, and marketing.
Head of Product & Engineering
Began his career writing satellite flight software, including the star-tracking “eyes” of the James Webb Space Telescope. Product leadership across elections, risk, and insurance.
Chief of Staff
25 years as a strategy consultant, founder, and CEO. Built two startups over twelve years; connects strategy and commercial work to what iris users need.
Engineer
12+ years building trading, payments, and enterprise software. Full-stack engineering, cloud infrastructure, DevOps, and site reliability.
Space & satellite markets
VP of Transformation at Viasat. Previously led BCG’s Space Practice in North America, bringing strategy, operating experience, and a close view of the space and satellite industry.
AI architecture
Geostatistician and professional engineer with 19 years in subsurface machine learning and geospatial analytics. Connects earth-science modeling with iris’s natural-language AI architecture.
GIS specialist
GIS specialist
Pressure-testing methods and language, challenging what enters the catalog, and finding what needs fixing.
A few answers
An early product. A real project.
A conversation with our team.
Change detection, vegetation indices, SAR flood mapping, and multi-sensor workflows. Features and data coverage are still evolving during beta; we can help you explore what’s available.
People with any level of GIS experience can request an invite. Try iris on your own question. You can optionally tell us what you’d like to explore after requesting your invitation.
Yes. iris is free during beta, with no credit card required. Onboarding help and feedback conversations are optional. Beta features and availability may change as we improve the product.
We save your email request and our team emails you with access details, usually within two working days. Submitting a request does not create an account or grant immediate access. No interview or workflow explanation is required to request an invitation.
Download a ZIP of your outputs and a record of the data and steps used. You keep it when you leave.
We don’t use your areas of interest or run outputs to train third-party foundation models. We improve iris through interviews and opt-in feedback.
We retain runs and areas of interest during beta. You can ask us to delete them at any point, including when you leave.
Access is behind sign-in. iris runs on major cloud infrastructure; we share region details with invitees.
An open invitation
Free during beta. No credit card. We’ll email you with access details.
Invitations are sent by our team. Onboarding help and feedback conversations are optional.
With your permission, PostHog and Google Analytics help us improve this site, and Google Ads measures which ads lead to beta applications. No personalized ads. The choice is yours.